Want to buy a new car?
Afraid you'll lose your job?
Reigning in spending because of general economic gloom?
Well Hyndai is really taking it to the next level on this one. If you buy a new Hyndai and lose your job within the year, they'll take the car back and you'll be off the hook.
As much as this is somewhat typical American doesn't-matter-if-I-can't-afford-it-I-want-it-so-I'm-buying-it-anyways attitude, it is at the very least a very interesting bit of marketing.
What sort of consequences will this have for other car companies? Hyndai has been making great strides in quality, the willingness of the North American auto market to accept this change of image is lagging.
I find this difficult to predict. Either the other car companies will follow suit (think of the deluge of 0% financing that resulted after GM first introduced it post 9-11) or Hyndai will end up alone in this little hold they have dug.
Only time will tell.
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