I remember seeing the commercials for Knor first, but I was super surprised to see V8 introduce the EXACT same thing. Ok, ya, on one hand you're building off the equity of the brand, but honestly I think it makes you seem like a copier, and that's just lame. Funniest part was that V8 didn't even have a "red" soup, which to me seems the most fitting for them. Very weird indeed.
And then what's up with the whole colour soup thing anyways? I mean, yes, you read that it's important to eat "brightly coloured" foods because of their variety of nutritional content. But aren't the people who are reading those types of articles in magazines and other sources (my source: runnersworld.com) also a bit too informed to fall for this type of thing? I feel like it's too obvious of a marketing ploy.
Personally, I don't like buying products that have marketing campaigns or strategies that I don't like because I feel like they should be punished. You know, for not doing a good job of marketing. And somehow my boycott of them will teach them a lesson. Then again, maybe that's just me.
Verdict? I bought the Knor Orange.
....
I like pumpkin and curry and they had a dollar off coupon!
2 comments:
i bought the same one, with the same coupon.
marketing works!
lol a "red" soup.
and P.S. It's Knorr with two Rs!
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