TV ads still going strong: BBM

"TV is overwhelmingly the source of Canadians’ favourite advertisements, according to a new study from BBM Analytics omniVU released yesterday by the Television Bureau of Canada.

In the study, 65.1% of Canadians 18 to 49 said their favourite ad was one they had seen on TV, well ahead of out-of-home (8.2%) and the Internet (5.4%)."

From January 2009 issue of Marketing Magazine.