Wendy’s will cease to serve breakfast at more than half of the 850 locations in the United States. What are they serving instead? Market share of course, to their aggressive major competitors: Tim Horton’s, McDonalds, Second Cup and Starbucks. These companies are continuing to battle it out in the breakfast war, using pricing strategies and product differentiation strategies. With a major player taking a time out, it can only be an ominous sign for the industry: the oven is getting really hot, so get fierce or get out.
http://business.theglobeandmail.com/servlet/story/RTGAM.20090113.wrbreakfast14/BNStory/Business/home
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As much as it pains me to be unemployed, it is actually really cool to be witnessing this economic crisis at this stage in my career (or lack thereof). There are going to be many interesting changes, retractions, adjustments, regressions, retreats, etc etc etc. Let's see what happens!
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