New ads will soon be making an appearance in and around Toronto as an atheist group and the United Church both release their version of enlightenment.
Started in Britain recently, the Freethought Association of Canada will be sponsoring ads that say "There probably is no God. Now stop worrying and enjoy your life."
The United Church will be releasing ads that say "There probably is a God. Now stop worrying and enjoy your life."
What I would like to put out there from the article is a comment by article author Jennifer Wells, that "the campaign has already achieved the exposure and earned media that consumer goods companies dream of, not to mention the citizen engagement that advertising companies cite as the holy grail."
Just another example of how reading this sort of thing gives you insight that you aren't expected. Citizen engagement. What a great way to phrase that. Isn't that true? That engagement is really what ad people are after? Through engagement the messages become stronger and more vivid and are more likely to illicit sustained emotional responses. And look at the extra media! Just me writing about this here is another example of why provocative and creative campaigns are exponentially effective.
Check out the original article:
Jennifer Wells. "United Church hitches ride on God campaign." reportonbusiness.com. January 30, 2009. http://business.theglobeandmail.com/servlet/story/RTGAM.20090130.watheism31/BNStory/robMarketing/home?cid=al_gam_mostview.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment