More on Shopper's Drug Mart

Ok it is clear that I am obsessed with Shopper's.

In his column on elevated brands, Mark Healy describes some changes that Shopper's has gone through in recent years, developing "strong retail outlets in bigger centres with a focus on in-store experience."

In Shopper's case, they are closing in-mall stores and shifting fully to a destination brand.

I just thought this was really neat. When a brand and a store and a company changes over time, so many things change with it. It's incredible. I think that's one of the most intriguing parts of marketing. It honestly just encompasses everything about a company and everything it does. Too cool.

Mark Healy. "How to elevate your brand." reportonbusiness.com (December 12, 2008). http://www.theglobeandmail.com/servlet/story/RTGAM.20081212.wsb-healycolumn1212/BNStory/incubator/home.