Interested in the "best job in the world"?

So their website has crashed several times, but the job is still up for grabs:

Caretaker of Hamilton Island, right in the heart of the Great Barrier Reef.

Job Requirements: Must be over 18 years of age, must be able to swim.

Responsibilities: snorkeling, sun bathing, swimming, having as much fun as possible.

Compensation: approx. $125,000 CAD for 6 months.

Benefits: Free rent at the local villa. Oh yeah, it's a tropical island too.

How to apply: try to get online, however, their site is overloaded with visitors. Candidates are required to create a video application in English of up to one minute explaining why they are uniquely qualified for the job.

TV ads still going strong: BBM

"TV is overwhelmingly the source of Canadians’ favourite advertisements, according to a new study from BBM Analytics omniVU released yesterday by the Television Bureau of Canada.

In the study, 65.1% of Canadians 18 to 49 said their favourite ad was one they had seen on TV, well ahead of out-of-home (8.2%) and the Internet (5.4%)."

From January 2009 issue of Marketing Magazine.

More on Shopper's Drug Mart

Ok it is clear that I am obsessed with Shopper's.

In his column on elevated brands, Mark Healy describes some changes that Shopper's has gone through in recent years, developing "strong retail outlets in bigger centres with a focus on in-store experience."

In Shopper's case, they are closing in-mall stores and shifting fully to a destination brand.

I just thought this was really neat. When a brand and a store and a company changes over time, so many things change with it. It's incredible. I think that's one of the most intriguing parts of marketing. It honestly just encompasses everything about a company and everything it does. Too cool.

Mark Healy. "How to elevate your brand." reportonbusiness.com (December 12, 2008). http://www.theglobeandmail.com/servlet/story/RTGAM.20081212.wsb-healycolumn1212/BNStory/incubator/home.

Co-Chairs Musing of the Day

A happy Jocelyne is a happy Dan.

Loblaws will charge for plastic bags

Do you really think this is about the $$$ ??

I mean, I'm sure it's a nice touch!

Makes you think of other instances where it isn't really about the money. It's about thoughts, feelings, emotions, and other associations that money can provide. Prestige. Exclusivity. Illusion of a great deal. Urgency. All sorts of things.

Check out the article. There is a picture of Mr. Weston, that handsome devil.

http://business.theglobeandmail.com/servlet/story/RTGAM.20090109.wdiscussionloblaw0111/BNStory/Business/home

Co-Chair Quote of the Day

Dan is changing the password for his computer...

Dan: Pfft I don't put a password hint.

Jocelyne: Wow, really living life on the edge there aren't we?


UPDATE!!!!

We are meeting tomorrow with someone to discuss official MARS Apprentice Opening Ceremonies Photography!!!

The Opening Ceremonies Entertainment Sponsor

The MARS Apprentice Planning Team and Opening Ceremonies Directors are proud to announce that we have secured the services of Q Entertainment, the Quintessential Leaders in Modern Day Entertainment for our Season Premiere on January 20th.

Tickets will be available in the DSB Lobby this week, from the MARS Apprentice Co-Chairs, or from any member of the MARS Apprentice Planning Team.

Student Price: $8 in advance (includes one drink ticket)