Frito Lay Canada has just unveiled their new marketing campaign for Doritos - "Become the Doritos Guru".
This is a contest where one lucky person will win $25,000 in CASH as well as 1% of future Canadian flavour sales.
All you have to do is create a hillarious commercial about the new unidentified flavour and submit it to Youtube! My guess is that the most hillarious one will win.
Tony Matta, Vice-President of Marketing at Frito Lay Canada was recently featured in The Globe and Mail (and Marketing Mag) along side this new campaign (and the commercial that aired during the Superbowl). The company has received a lot of industry feedback already on how breakthrough this program is on both the technology side, the consumer engagement side and the cross functional agency collaboration aspect. They know exactly where their target market lives (Facebook and Youtube are highest on my favourites bar) and are dealing directly to them.
Tony Matta will be a judge at the MARS Apprentice boardroom on February 25 here at the DeGroote School of Business. Sapphire Corp. is winning 2-1 over Flip Inc...both teams have been working hard - will Sapphire take the lead or Flip tie things up?
Only the judges will decide!
This is a contest where one lucky person will win $25,000 in CASH as well as 1% of future Canadian flavour sales.
All you have to do is create a hillarious commercial about the new unidentified flavour and submit it to Youtube! My guess is that the most hillarious one will win.
Tony Matta, Vice-President of Marketing at Frito Lay Canada was recently featured in The Globe and Mail (and Marketing Mag) along side this new campaign (and the commercial that aired during the Superbowl). The company has received a lot of industry feedback already on how breakthrough this program is on both the technology side, the consumer engagement side and the cross functional agency collaboration aspect. They know exactly where their target market lives (Facebook and Youtube are highest on my favourites bar) and are dealing directly to them.
Tony Matta will be a judge at the MARS Apprentice boardroom on February 25 here at the DeGroote School of Business. Sapphire Corp. is winning 2-1 over Flip Inc...both teams have been working hard - will Sapphire take the lead or Flip tie things up?
Only the judges will decide!
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